Archives

Monthly Archive for: ‘February, 2016’

  • Driving Adoption

    Driving the Adoption Decision

    This is the fourth article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once members of a target audience are persuaded that an innovation has value to them, the next step is to move on to the decision stage in the adoption …

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  • Persuasion Head Shot

    Drive Adoption with the Power of Persuasion – Part II

    This is a continuation of the previous article in the series, which can be found here. The good news is that persuading your target audiences to adopt your innovation is a repeatable process with predictable and measurable results. The bad news is that resources are …

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  • Persuasion Head ShotIII

    Drive Adoption with the Power of Persuasion

    This is the third article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once your target audiences are aware of and understand your innovation, the second of the five adoption stages is “persuasion.” This is the stage at which you can really …

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