Archives

Monthly Archive for: ‘January, 2016’

  • Adoption knowledge

    Drive Adoption by Leveraging Knowledge – Part II

    This is a continuation of the second article in the series, which can be found here. Once you understand what information will raise the target audiences’ awareness and understanding of your innovation, you’ll need to determine the best methods for disseminating that information. Since knowledge …

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  • Adoption Knowledge

    Drive Adoption by Leveraging Knowledge

    This is the second article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Of the five stages to accelerate the pace and breadth of adoption, “knowledge” is probably the most important. Helping the target audience fully understand your offering and its value …

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  • Empty Warehouse IStock 000069591257 Small3

    Innovation Without Adoption Is Simply an Academic Exercise – Part II

    This is a continuation of the first article in the series, which can be found here. No matter how great your innovation, a lack of adoption will negate its value, tarnish your image and likely impact your bottom line. On the other hand, those who …

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  • Empty Warehouse IStock 000069591257 Small

    Innovation without Adoption Is Simply an Academic Exercise

    Innovation is happening at a frenetic pace. New materials, processes, technologies and products are rolled out continuously. They come from industry, academia, government institutions and even individuals in their garages or maker spaces. Without adoption by the intended audience, many of those innovations are nothing …

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