This is a continuation of the previous article in the series, which can be found here. Driving your target audiences to make the decision to adopt your innovation requires striking […]
Driving the Adoption Decision
This is the fourth article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once members of a target audience are persuaded that an innovation has value to […]
Drive Adoption with the Power of Persuasion – Part II
This is a continuation of the previous article in the series, which can be found here. The good news is that persuading your target audiences to adopt your innovation is […]
Drive Adoption with the Power of Persuasion
This is the third article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once your target audiences are aware of and understand your innovation, the second of […]
Drive Adoption by Leveraging Knowledge – Part II
This is a continuation of the second article in the series, which can be found here. Once you understand what information will raise the target audiences’ awareness and understanding of […]
Drive Adoption by Leveraging Knowledge
This is the second article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Of the five stages to accelerate the pace and breadth of adoption, “knowledge” is […]
Innovation Without Adoption Is Simply an Academic Exercise – Part II
This is a continuation of the first article in the series, which can be found here. No matter how great your innovation, a lack of adoption will negate its value, […]