Archives

Author Archive for: ‘Chris Peters’

  • AcceptReject

    Driving the Adoption Decision – Part II

    This is a continuation of the previous article in the series, which can be found here.  Driving your target audiences to make the decision to adopt your innovation requires striking the right balance between motivation (perceived value) and barriers (effort, cost and risks). The motivation …

    Read More

  • Driving Adoption

    Driving the Adoption Decision

    This is the fourth article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once members of a target audience are persuaded that an innovation has value to them, the next step is to move on to the decision stage in the adoption …

    Read More

  • Persuasion Head Shot

    Drive Adoption with the Power of Persuasion – Part II

    This is a continuation of the previous article in the series, which can be found here. The good news is that persuading your target audiences to adopt your innovation is a repeatable process with predictable and measurable results. The bad news is that resources are …

    Read More

  • Persuasion Head ShotIII

    Drive Adoption with the Power of Persuasion

    This is the third article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Once your target audiences are aware of and understand your innovation, the second of the five adoption stages is “persuasion.” This is the stage at which you can really …

    Read More

  • Adoption knowledge

    Drive Adoption by Leveraging Knowledge – Part II

    This is a continuation of the second article in the series, which can be found here. Once you understand what information will raise the target audiences’ awareness and understanding of your innovation, you’ll need to determine the best methods for disseminating that information. Since knowledge …

    Read More

  • Adoption Knowledge

    Drive Adoption by Leveraging Knowledge

    This is the second article in the series “Innovation Without Adoption Is Simply an Academic Exercise.” Of the five stages to accelerate the pace and breadth of adoption, “knowledge” is probably the most important. Helping the target audience fully understand your offering and its value …

    Read More

  • Empty Warehouse IStock 000069591257 Small3

    Innovation Without Adoption Is Simply an Academic Exercise – Part II

    This is a continuation of the first article in the series, which can be found here. No matter how great your innovation, a lack of adoption will negate its value, tarnish your image and likely impact your bottom line. On the other hand, those who …

    Read More

  • Empty Warehouse IStock 000069591257 Small

    Innovation without Adoption Is Simply an Academic Exercise

    Innovation is happening at a frenetic pace. New materials, processes, technologies and products are rolled out continuously. They come from industry, academia, government institutions and even individuals in their garages or maker spaces. Without adoption by the intended audience, many of those innovations are nothing …

    Read More

  • Supply Chain Adoption

    Successful Supply Chain Solutions Require Human Adoption

    As advances in cloud computing and software-as-a-service (SaaS) continue, the ability to connect many manufacturing nodes in a supply chain holds great promise.  However, the one obstacle that can doom any manufacturing supply chain initiative has nothing to do with technology—it is human adoption. Adoption …

    Read More

  • Truth machine

    Three Fallacies of Supply Chain Risk Mitigation

    Supply chain science has certainly come a long way, but many organizations still have a narrow view of supply chain intricacy and how best to mitigate the risks.  This is particularly troubling when dealing with supply chains that manufacture complex goods, where the impact of …

    Read More

Page 1 of 212»